The work

01 / Highspot

Highspot Digital Media Team

A fun excerpt from our company-wide Design org presentation where I was given ‘1 minute’ to discuss Digital Media.

Highspot design organization presentation

02 / LeoStella

Building the Future of Small Satellites

Filmed at the Tukwila satellite factory: executive interviews cut with cleanroom and manufacturing footage — one person, one camera kit.

Freelance

03 / Highspot

A brand campaign, built from the inside.

Make an abstract sales-enablement problem recognizable: the chaos of disconnected tools versus a clearer way to work.

The approach

Script and storyboard first. A small directed production team, in-house editing and motion design carried the idea through to the finished campaign.

Why it matters

A cohesive commercial without outsourcing every stage. Creative direction, production and post stayed close to the people who understood the product.

While Director of Digital Media at Highspot

04 / Smartsheet × MOD Pizza

A customer story. Not a crew invasion.

Show how MOD Pizza uses Smartsheet to support a fast-growing restaurant business, with the people doing the work telling the story.

The approach

One person handled camera, direction and editing. Interviews and location footage were planned together to keep the shoot focused and the footprint small.

Why it matters

Clear customer proof without the travel and coordination of a large crew. A real business, a recognizable challenge, and a story that connects the product to its use.

While at Smartsheet

05 / Tribeca Festival Official Selection

Songs of Black Folk

A short documentary about music, family, community and Juneteenth that screened at Tribeca. David's role: executive producer (not director or crew).

06 / Highspot

Go Beyond What Good Looks Like

A bigger brand campaign made with an outside agency and full crew — David led it from the client side. We say so, because credit should be honest.

While Director of Digital Media at Highspot

07 / Smartsheet × KEXP

KEXP Customer Story

How a Seattle music and broadcast station keeps a complicated operation running.

While at Smartsheet

08 / Smartsheet × Magnolia Bakery

Magnolia Bakery Customer Story

Bakery operations on location, told as a clear business story.

While at Smartsheet

09 / Smartsheet × Populous

Populous at Super Bowl XLVII

How the firm behind the world's biggest stadium events plans the Super Bowl. Shot on location in New Orleans.

While at Smartsheet

010 / Vivun

Agent Intelligence Commercial

Tight budget, tight deadline: curated stock footage and AI narration, used on purpose, with a human making every creative call.

Freelance

011 / KeyBank × Microsoft

Microsoft SQL Server Case Study

An executive-led story about the data systems behind a major bank.

Agency work

012 / NEC

Vukunet Enterprise Story

Explaining digital advertising technology through interviews, location footage and product visuals.

Agency work (Advaiya / Indigo Slate)

013 / Smartsheet

Product Onboarding

Software training made short and clear with screen recordings and a tight structure.

While at Smartsheet

014 / Smartsheet

2018 Production Reel

A sampler of customer stories, product videos and campaigns from David's Smartsheet years. Roles vary by clip.

While at Smartsheet · 2018

015 / ROOT Sports

Mariners Broadcast Reel

Post-game music videos and teases edited on site during live Mariners broadcasts, ready immediately after the game. No review cycles and a deadline that couldn't move.

Archive

016 / Seattle 48 Hour Film Project

“The Emerald City”

Written, shot and finished in 48 hours. Audience Choice winner, 2013 Seattle 48 Hour Film Project.

017 / Expeditors

Complex logistics. A clear story.

Help an audience understand a complicated logistics product without asking them to become subject-matter experts first.

The approach

Learn the product, shape the script, then use motion design and editing to make the explanation flow. The message drives the animation, not the other way around.

Why it matters

Script, design and delivery work toward the same goal: a useful explanation customers can actually follow.

While at Expeditors

018 / Expeditors

Ebook Promo

Animated promo for a global logistics company's ebook launch.

While at Expeditors

019 / Highspot

Product Overview Series

Animated product overview series explaining a complex sales platform simply.

While at Highspot

020 / Highspot

Spark Event Promo

High-energy promo for Highspot's flagship customer event.

While at Highspot

021 / Herbalife

Customer Case Study

Live-action case study edit with animated typography layered in.

022 / Cake Kitty Design

Motion Graphics Reel

A sampler of Kitty's earlier 2D and 3D animation across B2B brands. A new reel with her Expeditors work is on the way.

Earlier work

023 / Spaceflight

Your brand. A system that travels.

Give a technical launch program a recognizable visual language across missions, formats and audiences.

The approach

Start with the brand's colors and typeface, then build a custom infographic template, mission badges and matching graphics. Two approved ad concepts became 15 placements across three networks.

Why it matters

A reusable foundation rather than starting over for every launch. Aerospace graphics, patches and presentation assets all feel like the same brand — not our personal style.

Kitty's work for Spaceflight

024 / Everly

Better decisions start with listening.

Visitors couldn't easily understand Everly's services or find the next step. The redesign aimed to make free consultations and sample offers easier to discover.

The approach

A 28-person survey, interviews with three couples and two experts, and usability tests with five people informed navigation, process copy and design changes.

Why it matters

Six specific fixes grounded in observed behavior, not taste alone. Research connected the visual work to the business goal; conversion lift wasn't measured.

Client website redesign · three-person team

025 / SNL Blog

Beyond the finished video.

Build a focused publishing home for an ongoing subject, rather than a static page that stops being useful after launch.

The approach

Organize news and cast information into a working editorial site. The live experience demonstrates the same thinking we bring to content: structure first, then presentation.

Why it matters

A real example of our web capabilities — and of thinking about how content will be found and used, not just how it looks.

Independent editorial project · not affiliated with Saturday Night Live or NBC

026 / Highspot

Animated web, social and holiday assets

Beyond videos and display walls: web GIFs, Facebook ads and a holiday animation pack.

027 / Seattle Home & Garden Show

A 2022 campaign: billboard, ads, social and email

Ads for 3+ outlets, A/B social posts, and the copy and design for a reassuring post-COVID emailer.

028 / Various

Branding & logos

Logos and brand sheets for an e-bike startup, a nonprofit, a restaurant, a podcast — and Cake Kitty itself.