Systems & AI / Production that scales
One shoot. A growing team. A company-wide video program. The right solution isn't always more people — it's knowing how the work should flow.
David built and scaled in-house media teams at Smartsheet and Highspot. We bring that experience to companies that need better production, clearer collaboration and a practical plan for what comes next.
Talk through your production needsLeadership / Highspot in-house experience
Leading digital media meant more than producing individual videos. David developed a three-tier support model: own the work end to end, enable other teams to contribute, or bring in an agency when the brief justified it. Creative leadership stayed involved at every scale.
When the team should own the whole story.
Plan, film, edit and deliver with a dedicated production team. Interviews, photography, live broadcasts, product captures and motion design stay connected from the first brief to the final version.
Direct ownership of creative, production and delivery.
When more people can contribute, with the right support.
Give other teams templates, recording guidance and searchable footage. A marketer can assemble a text-based rough cut; a contractor can film locally; specialists step in where their craft adds the most value.
Clear handoffs, shared standards and expert finishing.
When the brief genuinely calls for a larger production.
Bring in outside expertise for ambitious campaigns or specialized work. Define the brief, evaluate proposals and costs, and keep the partner aligned with the brand instead of handing over the creative judgment.
Client-side direction, partner selection and quality control.
These are ways to support the work, not a good/better/best price ladder. Choose the model around the audience, complexity, timeline and available team.
Cross-team collaboration
David's video and motion playbook gave internal teams and outside agencies shared expectations. The goal: fewer preventable revisions, a consistent brand and less time explaining the same process on every project.
Agree on the audience, message, scope and deliverables. Pair script copy with proposed visuals so stakeholders and production partners are working toward the same result.
Document interview framing, lighting, sound, motion principles and delivery requirements. Outside agencies and internal teams get a common starting point, without making every piece look identical.
Separate what a marketer can do from what needs a producer or editor. Shared templates, source files and review checkpoints keep work moving across teams instead of piling up with one specialist.
Balance in-house ownership, cross-team contribution and outside capacity. Make the support model explicit so everyday requests don't consume the resources a flagship campaign needs.
Workflow in practice / Customer footage
Years of customer footage became a searchable library. Lightweight copies kept the archive manageable; transcripts made quotes discoverable. Marketers could shape a story in text, then hand it to an editor to reconnect the original footage and finish it properly.
Customer interview library
Find the quote. Build the story.Transcript excerpts
Before, each team kept its own version of the plan.
We needed a process that gave everyone a clear view of the business.
Now our teams can work from the same information and spend less time chasing updates.
Customer 01 / Operations
Original interview footage / Full-resolution source retained
Story selects / 0
No quotes selected.
Make lightweight interview copies
Transcribe and search by topic
Assemble a rough story from quotes
Reconnect originals and finish
AI / Efficiency has to earn trust
AI is becoming part of everyday production, and the tools keep improving. Ignoring it won't help a team stay effective. Neither will using it everywhere just because it's available.
The important question is what your audience will accept. A faster process is valuable; content that feels synthetic can cost the brand credibility. We weigh the time saved against accuracy, consent and the authenticity people expect from you.
Transcription, finding footage, captions, rough assemblies and repetitive versioning are useful places to evaluate AI assistance.
Generated voices, imagery and people need a higher bar. Consider the context, disclosure, permission and the risk of undermining a real customer story.
Check facts and quotes, protect private material and judge the finished work as an audience would. Better tooling never removes that responsibility.
Experience we can build on
200+ interviews made searchable, with text-based story assembly and a handoff back to full-resolution editing.
Voice-following teleprompters, compact multi-camera shoots, remote interviews and small-crew livestream setups.
Production and motion guidance for internal teams and agencies: scripts, framing, sound, purposeful animation and consistent delivery.
Working content sites such as SNL Blog, with information organized around how people find and use it.
Need a single project delivered, help building your in-house capability, or a plan for a larger production? Start with the problem. We'll help find the right mix of people, process and tools.
Let's find the right approach