Kitty Kennedy
Creative strategist, scriptwriter and motion designer with 7+ years making complicated products easy to understand. At Expeditors she grew from animator to owning video end to end — writing, producing and stepping in to lead the team.
Career
Hired as an animator, grew into owning video end to end — concepts, scripts, production, animation and delivery for a global logistics brand. Stepped in as Digital Media Lead twice.
Digital media and design for agency clients.
Infographics, mission patches and launch visuals for an aerospace brand — a world away from her personal style, by design.
Motion design and animation for a fast-growing SaaS company.
Brand, motion and illustration work for independent clients.
Concept, script, production, animation and delivery — not just the animation step.
Covered the Digital Media Lead role during two parental leaves, keeping the team and schedule on track.
Learns complicated logistics products well enough to explain them simply to customers.
Shapes campaigns and higher-level marketing, not only the asset in front of her.
Selected work
From global logistics to sales software to aerospace mission patches, Kitty designs for the room she's in.
Expeditors
My role: Script · Motion Design · Edit
An explainer for an Expeditors logistics service, making a complicated product understandable to a business audience.
I wrote the script, designed and animated the motion graphics, and edited the finished video. Planning the words and visuals together let me carry a single explanation from the first draft through the final cut.
Spaceflight
My role: Designer · Animator · Editor
Spaceflight needed a visual system for its Sherpa launch program: video, advertising, mission infographics, patches and presentation assets. The work had to feel credible for aerospace while staying recognizable across missions.
Starting with brand colors and a typeface, I drew the custom HUD graphics, animated them and edited the Sherpa-FX film from supplied 3D renders and a script. I turned two approved ad concepts into 15 placements across three networks, built a reusable mission infographic template, designed digital and physical mission badges, and extended the system into a PowerPoint template.
Highspot
My role: Motion Designer
A series of product overview videos explaining Highspot’s sales platform, using animation to make software features and workflows easier to follow.
I created motion design for the series, using product-inspired visuals and consistent animation to keep the explanations clear and connected across videos.
Everly
My role: UX Researcher · Team of three
A three-week website redesign for an online wedding-planning startup. Visitors struggled to understand the service and find its free offers; the goal was to make introductory calls and sample packs easier to discover.
As the researcher on a three-person team, I ran a 28-person survey, interviews with three couples and two experts, and usability tests with five people. I organized findings into an affinity map, translated testing into six design fixes, rewrote confusing process steps and helped teammates with photo treatment and client communication. The work was research-led; a conversion lift was not measured.
Expeditors
My role: Motion Designer
An animated promotion for an Expeditors ebook, translating a longer written resource into a short piece of campaign content.
I created the motion graphics for the promo, bringing the ebook into a video format while working within Expeditors’ brand.
Highspot
My role: Motion Designer
A promotional video for Highspot Spark, designed to build excitement around the company’s customer event rather than explain individual product features.
I created the motion graphics for the event promo, working with animated type and event branding to give the piece an energetic pace.
Highspot
My role: Motion Graphics Designer
Beyond videos and display walls: web GIFs, Facebook ads and a holiday animation pack.
I created animated web assets alongside my video and display-wall work, adapted social videos into different sizes and lengths, and delivered a transparent-background holiday animation pack the design team could reuse in other projects.
Seattle Home & Garden Show
My role: Designer · Copywriter (emailer)
Ads for 3+ outlets, A/B social posts, and the copy and design for a reassuring post-COVID emailer.
I designed a vinyl billboard, banner ads for at least three outlets, and two social-ad versions aimed at different visitor groups. I also wrote and designed two vendor emailers using past campaign materials and stakeholder conversations to reassure exhibitors after the COVID cancellation. The billboard project later moved to another team.
Herbalife
My role: Editor · Text Animation
A live-action customer case study for Herbalife, combining interview footage with animated typography to support the story.
I edited the video and created the text animation, shaping the footage into a coherent story and using on-screen type to reinforce its key points.
Various
My role: Brand Designer
Logos and brand sheets for an e-bike startup, a nonprofit, a restaurant, a podcast — and Cake Kitty itself.
I researched the off-road e-bike market for Powered EBikes and developed a primary marketing logo, a secondary merchandise mark, colors and typography. I designed El Oso’s restaurant brand and built its WordPress site, and worked as the branding designer on a three-person Jubilee REACH rebrand proposal. That proposal remained a concept; the nonprofit kept its existing identity.
Cake Kitty Design
My role: Motion Designer · Animator
A collection of my earlier motion work across different brands and formats. It shows my animation foundations, rather than the full scope of my more recent scriptwriting and production responsibilities.
I contributed motion design and animation to the work shown here. The project-specific examples above give a clearer picture of what I owned on individual assignments.
More project images, UX studies and personal work in her full portfolio.
What she brings
Tools
Before motion design: theater, monster makeup and years as a cake artist — which is why she sweats the details and hits deadlines.