David Kennedy
I started making videos as a kid and never stopped. Twenty-plus years later I've built in-house video teams at two fast-growing tech companies, shot customer stories on location around the world, and walked the Tribeca red carpet as an Executive Producer.
I care about two things equally: work that looks and feels right, and budgets that make sense. I'm open to project work through nedyKen and to leadership roles running a digital media program.
Career
Ran the media program end to end — livestreams, promos, podcasts, social — and brought in AI tools to cut cost and time.
Built and led a team of producers, editors and motion designers. Set up an in-house gear library.
Hundreds of videos as the company went from startup to NYSE. Grew YouTube to 20K subscribers and 2.5M views. Partner videos with Salesforce, Google, Microsoft, Slack and more.
Root Sports (Mariners, Seahawks, Sounders), Authorize.Net, and Microsoft work at Indigo Slate.
Short films, music videos and three Audience Choice wins. Executive Producer on Tribeca selection Songs of Black Folk.
On location
I've filmed dairy goats, interviews in snowstorms, the Super Bowl, satellites and deep-sea subs — often in a ridiculous outfit. A backpack and a Pelican case keep travel, crew and setup costs down, so more of the budget goes into the story. Small crew doesn't mean small ambition.
01 / Dairy goats
02 / Snowstorms
03 / The Super Bowl
04 / Satellites
05 / Ocean depths
David's work
Highspot
My role: Director of Digital Media · Team leadership
A fun excerpt from our company-wide Design org presentation where I was given ‘1 minute’ to discuss Digital Media. It also serves as a snapshot of the Highspot media team's work.
I led the Digital Media team and presented the work to the wider design organization. This is a team showcase, not a claim that I personally shot or edited every clip.
Smartsheet
My role: Producer · Director · Camera · Editor (varies)
My 2018 Smartsheet production reel: a cross-section of customer stories, product videos and campaigns from my time building video content for the company.
My work spans producing, directing, camera and editing, with the exact combination varying by clip. The reel shows the range of projects I contributed to, rather than one identical role throughout.
Smartsheet × MOD Pizza
My role: Solo Camera · Director · Editor
A location-based customer story showing how MOD Pizza uses Smartsheet to coordinate restaurant expansion and the work behind new store openings.
I filmed, directed and edited the story as a one-person production. Interviews and restaurant footage connect the software to the practical work of running a growing business.
Tribeca Festival Official Selection
My role: Executive Producer
An independent short documentary about music, family, community and Juneteenth in the Pacific Northwest, selected for the Tribeca Festival.
My credit is Executive Producer. This is a producing credit, not a directing, camera or editing credit; the film's creative and production work belongs to its filmmakers and crew.
Highspot
My role: Executive Producer · Creative Oversight
A cinematic Highspot brand campaign shot in an aircraft hangar with an outside agency and a large production crew.
As Director of Digital Media, I oversaw the project from the client side and helped align the agency production with the marketing team's vision. The outside agency and crew handled the location shoot.
Smartsheet × KEXP
My role: Producer · Camera · Editor
A customer story filmed at Seattle's KEXP, showing how a music and broadcast station uses Smartsheet to manage a complicated operation.
I produced, filmed and edited the piece, bringing together staff interviews and footage of the station's working environment to connect the business story with KEXP's character.
ROOT Sports
My role: Broadcast Editor
Post-game music videos and broadcast teases cut from live Seattle Mariners game footage, ready to air immediately after the game ended.
I edited on site during live broadcasts. There were no review cycles and no movable deadline: the footage had to become a finished broadcast piece before the game was over.
LeoStella
My role: Solo Director · Camera · Editor
A company film introducing LeoStella's small-satellite manufacturing work at its Tukwila factory, combining executive interviews with footage of the cleanroom and assembly process.
I directed, filmed and edited the piece solo, capturing both the people and the manufacturing environment with one camera kit.
Highspot
My role: Script · Storyboard · Director
A comedy-driven brand campaign contrasting disorganized sales work with a clearer, unified sales-enablement platform.
I wrote the script, storyboarded the spot and directed a small production team. Editing stayed in-house, with motion design handled by a member of my team.
Smartsheet × Magnolia Bakery
My role: Solo Producer · Camera · Editor
A customer story about Magnolia Bakery's operations, told through the people and activity inside a working bakery.
I handled production, camera and editing solo. The shoot combined interviews with bakery footage while keeping the footprint small in an active business.
Smartsheet × Populous
My role: Solo Producer · Camera · Editor
A customer story about how Populous plans major stadium events, filmed on location in New Orleans around Super Bowl XLVII.
I produced, filmed and edited the piece solo, connecting the scale of the event to the planning work behind it.
Vivun
My role: Producer · Director
A commercial introducing Vivun's Agent Intelligence offering, made under a tight budget and deadline using curated stock footage and AI narration.
I produced and directed the piece, making the creative choices around the footage and narration rather than treating generated material as a substitute for direction.
KeyBank × Microsoft
My role: Producer · Director · Editor
An enterprise case study connecting KeyBank's data infrastructure and use of Microsoft SQL Server to the needs of a major banking organization.
I produced, directed and edited the story, shaping executive interviews and supporting visuals into a clear explanation of a technical subject.
NEC
My role: Producer · Camera · Editor
An enterprise story explaining NEC's Vukunet digital advertising technology through interviews, location footage and product visuals.
I produced, filmed and edited the piece, combining the human explanation with visuals that make the technology easier to follow.
Smartsheet
My role: Producer · Editor
A Smartsheet help and onboarding video designed to make software functionality easier for users to understand.
I produced and edited the video, using screen recordings, clear pacing and a focused structure to guide viewers through the product.
Seattle 48 Hour Film Project
My role: Producer · Director · Co-Writer · Editor
A short narrative film written, shot and finished for the Seattle 48 Hour Film Project. It won Audience Choice in 2013.
I produced, directed, co-wrote and edited the film, carrying the story from writing through the finished cut within the 48-hour deadline.
SNL Blog
My role: Creator · Site builder
An independent editorial site for Saturday Night Live news and cast tracking; it is not affiliated with Saturday Night Live or NBC.
I created and built the site, organizing ongoing news and cast information into a working publishing experience rather than a static portfolio page.
Where the name comes from
"nedyKen" is just Kennedy, flipped. Kitty designed this clapperboard logo years ago for the business cards we handed out on early freelance shoots. The look has changed — the approach hasn't.